yeah.. i do feel cleaner brushing with a 360 toothbrush, but this was just funny.. and i guess it was doubly funny for all of us because of the whole product design aspect, reminded me of concept making with sir buñi and sir cunanan (who were both in a toothbrush design team, inciDENTALly {i like puns, hehe}).. anyway, i'm gonna stop analyzing the joke, as my kuya used to say "a joke is like frog, if you dissect it it dies"